Privacy Insights That Matter

Legitimate Interest vs Consent (GDPR): When Can You Use Each?

Your marketing team wants to send cold outreach emails to a purchased list of business contacts. Your data engineer wants to run behavioral analytics on logged-in users without an opt-in. Your security team wants to log all user activity for anomaly detection. Three teams, three processing activities, three people who have identified "legitimate interest" as the answer. At least one of them is probably wrong, and none of them has completed the documentation that would allow you to defend any of these decisions to a regulator.