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Secure Privacy is an IAB Europe-registered and Google-certified Consent Management Platform. Enable IAB TCF 2.2 to generate standards-compliant TC Strings, present the Global Vendor List to visitors, collect granular purpose-level consent, and satisfy Google's EU User Consent Policy for ad-serving in the EEA and UK.
TCF Purposes
GVL Vendors
Uptime
Rating
The Transparency & Consent Framework gives publishers, advertisers, and ad-tech vendors a shared protocol for collecting and communicating consent. Secure Privacy implements TCF 2.2 so your consent UI, TC String, and vendor signals meet IAB Europe policy and Google's certification requirements.
Machine-readable consent string shared with vendors via the CMP API
Encodes purpose consents, vendor consents, and publisher restrictions
Stored in first-party cookie and available through __tcfapi()
Compatible with TCF v2.2 and v2.3 string formats
IAB-managed registry of 1,000+ participating ad-tech vendors
GVL v3 includes data categories, retention periods, and multiple policy URLs
Secure Privacy surfaces vendor details in the preference centre
Vendor count shown on the first layer as required by TCF 2.2 policy
10 standard purposes (e.g. Store and/or access on a device, Personalised advertising)
Legitimate interest removed for Purposes 3–6 under TCF 2.2
Special purposes and features disclosed transparently
User-friendly descriptions and real-world illustrations per IAB policy
Secure Privacy handles TC String encoding, the CMP API (__tcfapi), vendor list rendering, purpose consent collection, publisher restrictions, and Google Consent Mode mapping—all from a single dashboard configuration.
Standards-compliant TCF API that vendors query for consent status via addEventListener.
TCF 2.2 requires the total vendor count and purpose summaries on the initial consent screen.
Granular vendor-level consent and publisher restrictions for fine-grained control.
Automatically map TCF purpose consents to all seven Google Consent Mode v2 types.
TCF 2.2 mandates easy consent withdrawal—Secure Privacy provides a persistent preference link.
Show the TCF-compliant banner only to EEA/UK visitors; use standard banners elsewhere.
Immutable records of every consent event for regulatory audits and advertiser requests.
TCF v2.3 adds mandatory Disclosed Vendors—Secure Privacy supports the upgrade.
Activate TCF 2.2 in your Secure Privacy dashboard, configure vendor and purpose settings, deploy to your site, and validate the TC String using IAB's tools.
Open your Secure Privacy domain settings and toggle IAB TCF 2.2 on. Select which vendors from the Global Vendor List to include and configure purpose defaults.
The banner automatically includes vendor count, purpose descriptions, and withdrawal options per TCF 2.2 policy. Adjust branding, copy, and layout in the visual editor.
Add the Secure Privacy script to your site head (or use the GTM template). Test with the IAB CMP Validator extension, decode the TC String, and confirm vendor signals are correct.
Automatically adapt legal templates and consent banners by location — compliant by default, seamless for users.
Privacy Laws Mapped & Monitored
Countries Covered
Continuously Updated Regulations
| Feature | Secure Privacy (TCF 2.2) | Generic Cookie Banner |
|---|---|---|
| IAB Europe registration | ||
| Google-certified CMP | ||
| TC String generation | ||
| Global Vendor List integration | ||
| Purpose-level consent | 10 standard purposes | Generic accept/reject |
| Vendor count on first layer | ||
| Google Consent Mode v2 mapping | All 7 types automatically | Manual or unsupported |
| Publisher restrictions | ||
| Easy consent withdrawal | Persistent preference link | Often missing |
| Eligible for EEA ad-serving | May not qualify |
0+ native integrations and growing
Steps to migrate from TCF 2.2 to 2.3, including the mandatory disclosedVendors segment.
Pair TCF consent signals with Google Consent Mode v2 for GA4, Google Ads, and Ad Manager.
Publishers across the EEA use Secure Privacy's TCF 2.2 implementation to maintain ad revenue while respecting visitor consent.
“It helped me greatly with cookie compliance!”
“Secure Privacy services works great!”
“Great app and includes full integration with WordPress”
“Great software for Cookie Privacy Policy”
“Perfect GDPR compliant”
“Best Data Privacy Management Software”
“It helped me greatly with cookie compliance!”
“Secure Privacy services works great!”
“Great app and includes full integration with WordPress”
“Great software for Cookie Privacy Policy”
“Perfect GDPR compliant”
“Best Data Privacy Management Software”
“The Ultimate Data Privacy Compliance application”
“The AI-powered risk assessment identified compliance gaps we didn't even know existed.”
“Automated compliance tracking”
“Great Data Privacy Tool”
“Useful for GDPR compliance”
“Great for managing consent”
“The Ultimate Data Privacy Compliance application”
“The AI-powered risk assessment identified compliance gaps we didn't even know existed.”
“Automated compliance tracking”
“Great Data Privacy Tool”
“Useful for GDPR compliance”
“Great for managing consent”
The IAB Transparency & Consent Framework v2.2 is a set of technical specifications and policies that help publishers, advertisers, and ad-tech vendors collect and communicate user consent in compliance with the GDPR and ePrivacy Directive. It defines standard purposes, a machine-readable TC String, and a Global Vendor List.
Meet Google's EU User Consent Policy, generate compliant TC Strings, and keep your ad revenue flowing. Start your free trial—no credit card required.
